Lily Allen launches her own sex toy as she campaigns to normalise female masturbation
In a celebrity collab that is a little outside the beauty realm, Lily Allen has launched her own sex toy with one of the largest sex accessory companies in the world, Womanizer.
The partnership came about naturally after Lily praised a Womanizer product in her autobiography My Thoughts Exactly, and now, Lily has designed her own vibrator for the brand.
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The hot pink and orange device named “Liberty” was announced via Lily’s Instagram, with the singer dressed to match. Her caption read: “Womanizer changed my life, women shouldn’t be ashamed of their sexuality, and we all deserve to own our pleasure. Hopefully this little toy will help you do that!”.
Image credit: @lilyallen
As well as the release of her new sex toy, Lily has been appointed the chief liberation officer within the company, kicking off with her first campaign #IMasturbate. The social media initiative aims to encourage women to embrace their sexuality and steer masturbation and female pleasure away from being such a “taboo subject”, clouded with barriers of shame, social stigma and a lack of education.
Describing her first time trying sex toys as “groundbreaking”, Lily believes "the only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt”.
And speak openly she does, telling news.com.au “we all need to eat, right? We need food in order to sustain ourselves and you don’t think like f**k I have got to wait for my boyfriend to come home so I can eat this salad. You eat the salad. It’s the same with masturbation”.
Reflecting on her past sexual experiences, Lily hypes up the use of sex toys for women struggling to climax, “I was that woman in my mid-twenties and I just had surrendered to the idea that I wasn’t going to be able to have regular orgasms and there was something wrong with me” she reveals.
The Liberty is now available online, retailing for $149, check it out here.
Here are our suggestions for bh approved sex toys and accessories...
Fun Factory Abby G, Svakom Amy, We-Vibe Bloom, Par Femme MMM Rabbit
Main image credit: Getty
Do you find female pleasure a taboo topic? What can we do to break those barriers?
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38 Member Comments
It's good that people are slowly more willing to talk about the subject.
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interesting read. Good on her.
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Wow. That is one expensive toy. How much are they paying her?!
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Good on her. I do love the womanizer range. I do not really openly talk about using sex toys.
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I (unfortunately) still feel like female pleasure is a taboo & that it's not considered as important, which is all a bunch of BS. We women are sexual beings & deserve pleasure & if no-one's going to do it for us, then we may as well do it for ourselves. I do think the stigma is breaking down slowly but surely, especially amongst my generation (Y/Millennial) & Gen Z.
Although this isn't a topic I'd readily discuss amongst friends (I prefer to keep that sort of stuff private, even though I grew up in a household that did discuss sex at the dinner table), I admire women who can & do talk about this stuff openly & without shame or guilt.
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that's a different direction to go in
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This is a great news.Good on her.
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How cool are the colours. I think it’s becoming more normalised. Gone are the days where you’d have to be mortified to walk into a place like Sexyland and pretend you’re buying for a friend. So I’ve heard lol.
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A bold move from Lily. But then again, she has never been the shy and retiring type! :D
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Great idea!!! More needs to be said abut this topic and others until it is just a normal way of life...
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I don’t really think this subject should be taboo, but I personally do think it’s private. I don’t know why I feel this way. I just do.
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Pleasure , sex...anything related... Don't see this as a taboo, it is marketed to death. Trough movies, products of all sorts, ads for anything ....boring really.
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Interesting collab, but it makes sense for Lily Allen. Good on her!
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Good for her. Men talk about this stuff all the time. So I think it's a step in a positive direction.
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Do you find female pleasure a taboo topic? What can we do to break those barriers? Nope, there's already plenty of choice to buy sex toys and there's been plenty of discussion about FM, especially in magazines.
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Lily Allen has always been forward regarding her sexuality not surprised that she has created her own Sex Toy.
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I don't think it's taboo , it's nothing new. But it is something private.
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Do like the cool colours.
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I dont really know if I find it taboo as such. I guess I just dont see the need to discuss it publicly but I dont find the need to discuss many things publicly either and its not because I feel they are taboo but just because for me they are private. I dont discuss with anyone who im voting for, what my bank balance is, etc Its just me.....each to their own.
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I feel the same, Meedee. Kinda similar to how much money I make. It's fine, I can talk about it, and I am very willing to talk about it with people whom I need to talk about (e.g. recruiters), but I do not feel the need to talk about it with people who do not need to know.
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