Hair raising SOS – mostly As
Holidays are great for getting your groove on but have you stopped to think of your poor mane? Blow-drying, straightening, colouring, stress, sun...you name it, it's bad for your hair. Poor little locks.
But don’t just slap on any old mask and be done with it, you wouldn’t take such little care with matching your make-up to your outfit would you? No siree. You’ve taken the simple survey (if not click here before the spoiler alert) to find out your perfect prescription to take your hair to seventh heaven, so let’s see what it is.
Processes like blow-drying reduce the moisture content of the hair below its normal level. Hairdryers and other heated appliances soften the keratin protein (the building blocks) of the hair and if too hot, they can actually cause the water in the hair to boil and tiny bubbles of steam to then form inside the softened hair shaft. This weakens the hair and increases the chance of breakage.
The best way to keep damage to a minimum is to condition regularly and thoroughly, this helps to keep the cuticle intact, lower friction and reduce static charge on the hair.
Dove Therapy Dry Therapy Shampoo
Dove Therapy Dry Therapy Shampoo’s advanced moisturising system with millions of micro particles repairs dry hair and replenishes lost moisture. It gently cleanses without stripping the natural moisture to restore smoothness and shine. As for those pesky fly aways, panic not, Dove Therapy Dry Therapy Shampoo calms frizz and fly aways, effectively leaving hair smooth and easy to manage – you’ll be the cause of hair envy again in no time.
Dove Therapy Dry Therapy Conditioner
This is the perfect moisture infuser for coarse, frizzy and unmanageable hair that’s a little on the parched side. To combat daily moisture loss Dove Therapy Dry Therapy Conditioner wraps itself around dehydrated hair, strand by strand, detangling it and enriching it with moisture and hydration.