How to master ‘soft glam’ this summer

If TikTok is good for one thing, it’s the fresh bout of makeup inspo that’s constantly pouring in. The latest beauty aesthetic we’re obsessed with? The whimsical springtime look dubbed ‘soft girl’. Think dewy baby-pink flushed cheeks, glossed lips and a light scattering of freckles.
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It’s a look that’s not only universally flattering but easy to achieve. So if you’re looking for a subtle, wearable makeup refresh for spring through to summer, here’s how to achieve the dreamy, feminine beauty look...
Master your skin prep
The soft girl is all about hydrated and glowing skin so prepping and priming is essential. Ensure you’re starting with a hydrating skin care routine, layering your serum, moisturiser and SPF before beginning with makeup.
Pick a lightweight base
When it comes to foundation, we recommend going with a sheer finish formula or a tinted moisturiser or BB cream that will help to even out your skin tone, but keep your natural texture visible.
As bright eyes are also a signature feature of the ‘soft girl’ glam, use a light-reflecting concealer on your under eyes, layering sparingly for a fresh and wide-awake finish.
bh recommends: Andalou 1000 Roses® CC Colour + Correct- Sheer Nude SPF 30, Yves Saint Laurent Touche Éclat, Bourjois 123 Perfect CC Eye Cream, NYX Professional Makeup Bare With Me Tinted Skin Veil
Baby pink blush
For the cherub-like cheeks that are synonymous with ‘soft girl’, choose a blush that sits somewhere in between a natural flush and a bright pop.
We recommend using a cream product; warming into the skin with fingers, and then dabbing any residue across the eyelids or lips.
bh recommends: Bobbi Brown Blush, Clarins Blush Prodige Illuminating Cheek Colour, CLINIQUE Blushing Blush Powder Blush
Image credit: @makeupbybrookehill
A touch of highlighter
Complete your dewy and glowing base by applying an illuminating liquid highlighter to your cheekbones, tip of your nose, inner corners of your eyes and Cupid’s bow.
bh recommends: jane iredale 24-Karat Gold Dust, Nude by Nature Beach Glow Liquid Highlighter
Fluttering lashes
Achieve fluffy, wispy lashes by using a volumising mascara to lift and coat each individual lash, taking your time to comb through and remove any clumps
bh recommends: Rimmel 100% Waterproof Mascara, Natio Amplify and Separate Volumising Mascara, Yves Saint Laurent Baby Doll Mascara, Benefit BADgal BANG!
Glossy pink lips
Aim for a pink lip gloss or balm that’s a couple of shades lighter than your natural lip colour.
bh recommends: Maybelline New York Baby Lips Candy Wow, Revlon ColorBurst™ Lacquer Balm
Faux freckles
If you’re lucky enough to have the real deal, we envy you. For those who don’t, TikToker’s have been getting creative and drawing on their signature soft girl freckles with an eyebrow pencil.
If they look too defined to be realistic, simply smudge them a little by pressing your finger atop each dot.
Image credit: Pinterest
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29 Member Comments
If I can look younger than I do then thank you for this useful info.
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Never liked the faux freckles trend but otherwise really like this look.
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I really like this look, except for the faux freckles.
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I love a soft glam makeup look
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I like this look. It does look soft and natural.
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Soft glam is pretty but I prefer to hide the freckles.
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Natalie Portman is a natural beauty.
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These looks are amazing
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The lookes are amazing
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Not a fan of the faux freckles, but I like everything else about this look.
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Beautiful, natural look - I like the idea of blusher across the lids and lips. Not sure about the fake freckles though.
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Looks nice for about 5 minutes in the heat lol
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I've never put faux feckles on before - I have a few real one's of my very own!
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I'm really into this soft glam look!
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A nice natural look, good for the warmer summer months.
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I love this soft look.
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Love the fresh look but the dewy base isn't going to work for me - dewy always seems to make my pores more visible as the light is reflected differently around them.
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I wouldn't be doing faux freckles because I'm trying to lighten mine not add to them.
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I tend to want to make my eyes more of a statement. I love colour.
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I'm not a fan of this look: they all look hot & sweaty to me.
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I like this look, though I wish I could master blush. I can't seem to get it looking natural or balanced. One cheek always looks (noticeably) different to the other.
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This seems to be really common, Chrystalage: I notice a LOT of newsreaders with unevenly made-up cheeks! I'm a little OCD - I can't concentrate on the news because I want to rub their darker cheek clean!
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Lol, yes that's true. All that makeup they have to regularly pile on is not probably not doing their skin any good.
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Very pretty, feminine look.
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