The Ordinary is launching cheap as chips concealers

If there's one affordable beauty brand we all know and love, it's The Ordinary.
Whether you've picked up one of the brand's hyaluronic acid serums, rosehip oil or beloved niacinamide before, the single-ingredient and price-friendly products have certainly taken the skin care world by storm since its launch in 2016.
And now, adding to the brand's 'Colours' line (which currently consists of foundations and primers) is a further foray into the makeup space: concealer.
Yep, The Ordinary's brand new concealer is expected to become available via Deciem.com on the 19th January, 2021. What a way to start the year.
Boasting 36 shades, the formula is already promising high-spreadability and high coverage, but with a 'real skin finish'. And, being a part of the faithfully fuss-free brand, it's also made to be used however you like; whether it be under the eyes, applied with fingers or used to blend away imperfections.
But we know you're all waiting for the best part... the price. Well, if you've got a spare tenner and can rummage for some change in the car, it'll be all yours. $10.80 is all it takes.
No word yet as to when it will physically be in-store in Australia, but with the rest of the range stocked in Priceline and Deciem stores dotted around the country, we're sure it will soon follow the online launch.
Can't wait? Here are 5 budget-friendly concealers we love:
- essence camouflage+ matt concealer ($6)
- Models Prefer Argan Infusion Concealer ($9.99)
- NYX Professional Makeup HD Photogenic Concealer Wand ($9.95)
- MUD Flawless Finish Concealer ($7)
- Natio Natural Cover Concealer ($16.95)
Have you tried any The Ordinary products? What's your favourite budget concealer?
Have you tried any of the products mentioned above?
Review them now to earn points that you can swap for free beauty products in RewardsRoom.
51 Member Comments
It's a shame The Ordinary isn't listed on BH. Trials of their products would be awesome!
- Log in or register to commentReply to comment
- Likes 0
I would always go for NYX but I feel like trying MUD for once.
- Log in or register to commentReply to comment
- Likes 0
I do like the Ordinary. It is a great brand and affordable too.
- Log in or register to commentReply to comment
- Likes 0
OMG! I love this brand, can't wait to try their concealer
- Log in or register to commentReply to comment
- Likes 0
Very exciting, can't wait to try it.
- Log in or register to commentReply to comment
- Likes 0
I love 'The Ordinary' products I currently own, so I'm quite excited to try their new concealer especially at such a fabulous price. One of my favourite budget concealers is the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer which blends well with my high end foundations.
- Log in or register to commentReply to comment
- Likes 0
Love the brand would love to review on Beauty Heaven.
- Log in or register to commentReply to comment
- Likes 0
Sign me up!!!!! such a great brand and even better price point. I currently use the Tarte shape tape which i also recommend but who can refuse this price point.
- Log in or register to commentReply to comment
- Likes 0
It would be great if we could review The Ordinary products on the Beauty Heaven website....I've used so many!
- Log in or register to commentReply to comment
- Likes 0
I wish we could too!!!
- Log in or register to commentReply to comment
- Likes 1
Really exciting to try this brand.
- Log in or register to commentReply to comment
- Likes 0
I'd be interested in giving the concealer a go
- Log in or register to commentReply to comment
- Likes 0
Looking forward to the launch! No I have never tried The Ordinary products - yet!
- Log in or register to commentReply to comment
- Likes 0
Love The Ordinary and would love to try these
- Log in or register to commentReply to comment
- Likes 0
That is a really good price. Where is Deciem, haven't heard of it before.
- Log in or register to commentReply to comment
- Likes 0
At a cheap price this a great value for our money and also our skin.
- Log in or register to commentReply to comment
- Likes 0
I have heard good things about The Ordinary. I would like to give it a try the next time I need something.
- Log in or register to commentReply to comment
- Likes 0
Great idea!!!
- Log in or register to commentReply to comment
- Likes 0
Have the caffeine eye serum, buffet and a granatitive retinoid emulsion serum. Would like to try their foundation.
- Log in or register to commentReply to comment
- Likes 0
I never tried any of their products, I will buy them next time I will need skincare or makeup.
- Log in or register to commentReply to comment
- Likes 0
I use quite a lot of their skincare but I don't know if I would buy these, I don't wear much makeup, I like to look after my skin and hope The Ordinary products keep it looking good enough that I don't need to cover it.
- Log in or register to commentReply to comment
- Likes 0
I've heard quite a bit about this brand, but I haven't tried any of their products. (yet.....)
- Log in or register to commentReply to comment
- Likes 0
I've heard of The Ordinary but have yet to try any of their products.
- Log in or register to commentReply to comment
- Likes 0