RMS founder Rose-Marie Swift on how to create a fresh and natural glow

Former makeup artist and founder of arguably the chicest clean beauty brand in the game, Rose-Marie Swift has plenty of glowing skin tricks up her sleeves.
After working on the Victoria's Secret show for years, Swift describes how she would often apply jojoba oil to the model's bodies backstage, however she could never quite get the skin on the face to match this 'lit from within' glow. Until now.
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Speaking on Goop's Goop: The Beauty Closet podcast, Rose-Marie recently revealed exactly how she achieves her signature glowy and natural look today, using minimal, multi-use products.
#1 Only apply foundation where needed
Rose-Marie says if you have good skin, there's not point covering it all up. Just apply and build up your foundation coverage in areas that need it, like dark spots or blemishes. She of course tends to use RMS "Un" Cover-Up ($58, Mecca), to do this.
@rmsbeauty
#2 Use the same tint for lip and cheek
Start by adding a healthy flush to the apples of the cheek, then use any remaining tint on your finger to apply to the lips. Sheer, subtle and sensational.
#3 Let there be light
Apply a cream or liquid highlight to the tops of the cheekbone, nose and inner eye corner for an extra glowy and dewy finish. Rose-Marie uses RMS Living Luminizer ($61, Mecca) but bh also loves Nude by Nature Beach Glow Liquid Highlighter and Estée Lauder Double Wear Highlighting Cushion Stick.
Main image credit: @rmsbeauty
Have you tried any of the RMS Beauty products? What do you think of Rose-Marie's quick 3-step routine?
32 Member Comments
I'd love to try this brand. On the list. I used to do the lip and cheek thing a lot.
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I love a natural glow and these tips are awesome!
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I've marked RoseMoore (4 posts!) & laimcooper4 as SPAM!
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Is she Taylor's sister? I've never used this brand.
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Yes to both number 1 and 3! Great advice.
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Lovely, I also think I need to actually exfoliate more too
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I think the advice of applying foundation only where it's needed is only for people with amazing skin. Mine needs at least a bb or cc cream to even out the skin tone then I build up over blemishes
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I hardly use foundation anymore I find when I do my skin breaks out and I tend to have pretty good skin so I just use a tinted moisturizer or a BB/CC cream
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spam, reported
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I agree with the foundation application only where needed. It's important though to blend well.
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This sounds similar to my routine, I've never heard of this brand before.
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I love the idea of less is more when it comes to makeup, I’m all for the natural look.
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I haven't used her products but I like her approach to create a natural makeup look. All over foundation can look very mask-like.
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I have not tried RMS Beauty products, I will have to have a play to see if the 3 step routine works for me.
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I haven't tried any RMS products, but I like the suggestions above.
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The thing that worries me about only using it in places that you need is that won't it be noticeable when some parts have foundation and other parts don't?
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IMO you need to have healthy skin and good texture to begin with. Not everyone is blessed with flawless skin though. I noticed that good skin + light make-up always has its own natural glow which looks better to me personally than highlighter.
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I rarely use highlighter, but I love this look. I might need to experiment.
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Ive not heard of RMS before but would love to check their products out.
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I like BB cream too
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I've not heard of this brand before.
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i don't usually wear foundation, just a tinted moisturiser. As for the highlighter, I think I'll stay clear of that.
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