Zoë Foster Blake is launching a new skincare range for kids
At the risk of instigating a Zoë Foster Blake fangirl club, our favourite beauty guru, mum-of-two and author has only gone and done it again. 'It' being the announcement that she's launching a second beauty brand to follow her on from her first peachy-coloured business baby, Go-To. Only this time, she's doing it for the kids (or rather, for the parents).
RELATED: The time-saving hair tool Zoë Foster Blake is obsessed with
Taking to her Instagram to share the news, Zoë wrote, "Back in 2016, as I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else? Then it dawned on me: what if I made Go-To for babies and kids??"
Zoë and her family @zotheysay
Having seen great success already from Go-To's clean ingredients, simplicity and cheeky-fun attitude, the new brand 'Gro-To' (cute!) is following in similar footsteps. The packaging sets the 'kids only' tone, with all four products being a bright primary colour, with a friendly cartoon face. We've got 'Sud Bud', the blue bathtime BFF (gently cleansing for the parents, BUBBLES for the kids), 'Skin Wizard', the kermit-coloured baby oil, 'Super Softy' who is yellow on the outside and full of moisturisng comfort on the inside, and last but not least, 'Bad Dream Buster', a lavender-scented room spray to keep the monsters at bay.
In true Zoë style, the product names and packaging strike the perfect balance of adorable and functional. Upon unveiling the products, she wrote: "Introducing Gro-To, a body and bath care range for newborns right through to big kids. Each product is very useful, very clean and a lot of fun. "
And if the products work as good as they sound, we're sure it will be another best-seller under the beauty mogul's belt.
Are you excited to see the launch of Zoë's new brand? Have you tried any of the existing Go-To products?
Main image credit: @zotheysay
46 Member Comments
Awesome. Good on you Zoe.
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Oh my gosh these products are so well designed!! So simple and basic! Perfect for little kids with the super bright colours and funny faces! Brilliant! My kids will love these. Where can I purchase them?
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That's cute, especially the bad dream buster!
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Such a great idea! I haven't seen the entire line up but a face sunscreen for kids would be great! I wish when I was a kid it was promoted more the important of wearing sunscreen every day not just when going to the beach!
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I am going to look into it on payday. It will be nice for my son to have something just for him, that is nice to his skin. Having kids use skin care is a good idea, it gets them used to looking after themselves. Who knows? It may even help with puberty related skin care issues in the future, if they're keeping their skin extra healthy now.
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My kids have dry skin and get eczema sometimes so this sounds interesting.
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Is this just for rashes etc? Struggle to see any other reason for a kids line.
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Hi Wn0873, I've just updated the article to include what the products are now they've officially launched. I think they're super cute! And I'm sure helpful to some parents.
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Sounds exciting! I haven't tried any of her products yet but have heard people rave about them
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This is great news. Go Zoe!
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Luckily I didn't have any issues with my kids when they were babies but I know it can be hard knowing what to use on their gentle skin.
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Will be interesting to see the products she brings out. I can't imagine a whole range for kids other than maybe moisturiser or sunscreen.
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My eldest daughter is 100% obsessed with Zoe and her family. Shes actually a tad stalkerish. She goes for weekend breakfast at a cafe that they also often go to. The kids love my daughters dog so they have spoken re the dog and a few times as she is leaving so are they so she gets to hear the childrens chatter with their parents as they leave. She thinks they are the perfect young family.
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My kiddo has been lucky in that she could use almost any skincare (except baby oil). She has also picked up some habits from me when she will say "so dry" and apply my body lotion to her face.
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Absolutely super to have Samantha back at BH. So look forward to seeing more blogs from you!!
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Thanks Trish! It's good to be back :)
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Fantastic, Samantha - I was so thrilled when I realise it wasn't an old blog being revamped and that you really are back!! Hope you are appreciated completely!!
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I saw Sam from an event and I couldn't believe it! Hurray!
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Lovely seeing you again skincare junkie! And I'll see plenty more of you at the BIB marketplace on Saturday ;)
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YEAAAAASSSS!!! Can't wait to see you again Sam xx
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This is something I don't even have to think about any more.
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That's a great family pic!
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This is such an awesome news. Love Zoe Foster Blake's personality
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