Top 10 most-reviewed anti-ageing serums

Facial serums can be confusing. They’re the kind of product that not everyone completely gets, but when used (and used correctly)…well, you’ll wonder how you ever lived without them.
Besides being super-nourishing, a lot of serums have some serious age defying super powers – from smoothing fine lines and wrinkles, to brightening and evening out your skin, a serum can really benefit your complexion. But if you're looking to switch up your signature serum, how do you know which one will work best for you? Seems like a bit of a tough task, right? Well, at least it would be if you didn’t have beautyheaven members to rely on for some A-grade reviews.
So whether you're a retinol superstar, something with squalane or a brightening booster, we;ve put together a list the top 10 most-reviewed anti-ageing serums. Get a pen and paper ready and let your fellow bh-ers help you discover your next must-have serum…
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#1: Lancome Advanced Genifique Youth Activating Concentrate
This serum is iconic, and our members agree – as if it wasn’t already amazing enough, the brand recently updated the formula with a new complex of seven pre and probiotic fractions to help activate visible signs of youthful skin. We’re big fans.
Reviewers said: "This is a unique serum with a hydrating, non-oily texture. Firstly, one of my favourite things about this serum is the clever and hygienic packaging and dispenser, that seems to dispense the right amount of serum each time. It doesn't cause any irritation and I find it actually soothes and smooths my skin when it is slightly irritated. It's quite pricey, but considering you only need a few drops each time, one bottle does end up lasting a few months." – dramsay82
Read all Lancome Advanced Genifique Youth Activating Concentrate reviews...
#2: Estee Lauder Advanced Night Repair Synchronised Recovery Complex II
A superstar serum that works to slow down the signs of premature ageing, reduce the appearance of lines and wrinkles, and improve the evenness of skin tone? Overachiever alert. It maximises the power of skin’s natural night-time renewal to leave you looking super refreshed in the A.M.
Reviewers said: "I received a sample of this serum and fell in love with it! Now I mix it in with my vitamin C serum at night and in the morning I can’t believe my eyes. My skin simply glows, feels so hydrated and smooth. I find it also really softens the fine lines we all hate so much." - SanazT
Read all Estee Lauder Advanced Night Repair Synchronised Recovery Complex II reviews...
#3: Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum
Down to try single serve skin care? These anti-ageing capsules are a great place to start. The serum inside them is formulated to enhance the skin’s barrier repair function and boost hydration whilst also working to aid the appearance of fine lines.
Reviewers said: "There is only one word to describe this serum and that is luxurious. It comes in individually packaged capsules, which makes applying the right dosage easy. I use a needle to pierce the capsule to make dispensing easy. This serum is fragrance-free and silky smooth. I have noticed a considerable improvement in my skin since using it. It absorbs easily and does not leave a greasy residue". – GeeJ
Read all Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum reviews...
#4: Lancôme Visionnaire [LR 2412 4%] Serum
An anti-ageing treatment serum that helps to minimise the appearance of wrinkles whilst tightening and reducing pores, it’s practically your secret weapon when it comes to skin tone and texture. It’s also gentle enough for use on sensitive skin types, a definite bonus.
Reviewers said: "It has a very light consistency and I think that's where it proves to be a standout among other serums. It spreads so cleanly and smoothly on my face and allows my morning moisturiser to be applied easier and without pulling or feeling tight on my skin. Now that I've started using it and have been using it for a while now, I am hooked on using it all the time as my start in my daily morning routine." - CherryBlossom
Read all Lancôme Visionnaire [LR 2412 4%] Serum reviews...
#5: L’Oreal Paris Age Perfect Golden Age Serum
Specifically formulated to hydrate and brighten mature skin, this lush serum is boosted with pink-hued micro-pearls to offer a radiant, rosy-looking luminosity. It’ll plump, tighten and awaken your glow so your face looks fresh and youthful. Sign us up.
Reviewers said: "L'Oreal has really excelled with this serum. It is seriously so very wonderful for my skin. It is designed for those beauties in the 60+ range, and even though I'm not quite there yet, I still found that this serum had benefits to offer me. It has such a light texture and applied easily and was quickly absorbed into my skin. My skin felt hydrated without any greasy or sticky feel to it." - Meedee
Read all L’Oreal Paris Age Perfect Golden Age Serum reviews...
#6: NIVEA Hyaluron Cellular Filler Elasticity & Re-Densifying Anti-Spot Treatment Serum
Containing highly effective anti-pigment technology specifically developed to reduce the appearance of existing age spots, this elasticity-boosting serum helps to reduce wrinkles and increase skin’s hydration levels.
Reviewers said: "As well as fading some discolouration on my cheeks, I found it excellent for reducing the redness at the sides of my nose and also for brightening the skin around my eyes and reducing the dark circles." - Caty
#7: Botáni Olive Skin Serum
Keen to take your complexion from dull and lifeless to radiant and refreshed? This lightweight, non-oily formula is here to help. It absorbs super quickly, locking in moisture in a flash whilst also working to reduce pigmentation on a long-term scale.
Reviewers said: "The olive serum works superbly. It really hydrates my face day and night, without being greasy. My skin used to flake around the mouth area and underneath my cheeks, but since using this my skin is not as dry as it used to, which is brilliant." – sakura783
Read all Botáni Olive Skin Serum reviews...
#8: L'Oréal Paris Age Perfect Intense Nutrition Repairing Serum
A deeply nourishing serum enriched with New Zealand Manuka Honey and developed specifically for women aged 50+, it works to soften and strengthen skin, helping to restore radiance, bounce and hydration.
Reviewers said: "It’s so hydrating and makes your skin feel great. I hate with other serums how you have to wait ages to do your makeup because its taking so long to sink in, this one sinks in straight away. Since I’ve started using this serum my skin looks way better & I'm needing to wear less makeup than ever." – kakid66
Read all L'Oréal Paris Age Perfect Intense Nutrition Repairing Serum reviews...
#9: A’kin Cellular Radiance Booster Oil
This multitasking formula contains six Certified Organic extracts, including pomegranate, amaranth, sea buckthorn, rosehip, calendula and chamomile, which are all rich in omegas three, six and nine to improve skin radiance and fight the visible signs of ageing.
Reviewers said: "If you're not using a serum on your face morning and night, or you are looking for a great all-rounder, A'kin's Revitalising Cellular Radiance Serum is certainly worth trying. It contains many skin loving ingredients, [and] all these ingredients assist to fight the signs of aging." – Lily Mei
Read all A’kin Cellular Radiance Booster Oil reviews...
#10: Olay Regenerist Micro-Sculpting Serum
A non-greasy serum infused with the highest concentration of the brand’s signature amino-peptide complex, it helps to soften the appearance uneven tone and texture, leaving skin brighter, smoother and significantly firmer.
Reviewers said: "I have a few favourite brands that I rely on for my skincare but in 60 years nothing beats Olay Regenerist Micro-Sculpting Serum. You only need a tiny amount. It goes on like silk and leaves your skin feeling heavenly and glowing. It is the one constant that I always have in my bathroom cabinet. I have actually broken into the bottle to scrape out the last little bit!" - kezzago
Read all Olay Regenerist Micro-Sculpting Serum reviews...
Main image credit: @jadeybabah
*This article has been updated since its original publication date.
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325 Member Comments
I've been using none other than liquid gold face serum and omg receiving satisfacted results
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I Love Botáni Olive Skin Serum. Its really amazing.
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I have tried the Lancome Genefique one and didn't get the hype of it. Honestly, it didn't do much for my skin. I am keen on trying other recommended products on the list.
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missing the Loreal Revitalift line. This is my fav
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I love a serum and have previously loved the Lancome Genifique and Estee Lauder Advanced Night repair...the Elizabeth Arden Capsules weren't bad either!
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I’ve tried some of these
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I love to have some samples of these products
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So funny that this article should pop up again. Honestly it was just yesterday morning that I opened a new bottle of the Loreal Age Perfect Serum. I still think its lovely.
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I am still searching for the perfect facial serum; thanks, lovely products here.
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Me too. Only really just started to use them due to ageing drying skin. I think it's safer to stick to oils as I have super sensitive skin. Any suggestions for a good sensitive friendly serum?
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I have really sensitive skin too so it can make it really difficult sometimes.
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I've tried the Botani. Really want to try the capsules too though but samples are not enough to get a good enough idea and they are so expensive
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I've used the Estee Lauder and Lancome and I found the Lancome worked better for me! I am going to start using a medik8 one soon, so I shall see how that one goes.
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I’ve tried the first four on the list, and would recommend each of them!
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Would love to try all of these! Very interesting, thank you!
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Estee Lauder is the bees knees of products for anti-ageing. Not super cheap however I do find the bottles last me a couple of months.
I am surprised that The Originals didn't make it to the list they have a beautiful range at a very low cost point.
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Did you mean The Ordinary? If so, The Ordinary is not listed on Beautyheaven. When BH makes product suggestions, they often suggest brands on BH.
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The only one I would like to try is the Nivea treatment serum. I've just bought a LOreal Paris neck cream that has manuka honey in it so hoping it'll be very moisturizing.
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Facial serums are an essential part of my daily beauty routine. I like to use a variety of different ones. However whenever I use the L'Oreal Revitalift Laser x 3 serum with the Revitalift Laser x 3 Anti-Aging Mask-Cream Intense Repair Treatment (Night), the look of my skin the next morning is immediate. These 2 products for me work the best together to give me skin that looks smooth, soft and youthful.
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Serums are a staple in my skincare routine. I like to switch and try different ones, layering at least 2
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I love my serums too, easy to layer to supercharge my skincare routine!
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A couple of my favourites aren't listed on bh - yet!!
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Nice reviews for these serums for sure
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I use the Clinique smart serum and have done for years.
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So many lovely serums! I’ve tried Lancôme Genefique and EL ANR but didn’t notice much difference but assume this is all preventative so takes time. Currently using an EL ANR dupe and obsessing over the EA range of capsules - ceramide, retinol and Vit C <3
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