The key to locking in hydration
Every day, we expose our skin to lots of different elements that suck the moisture out of it. We can’t always help it. From air conditioning and sunlight to hot showers and wind, there are so many things that contribute to drawing out precious hydration. The result? Dull, tired-looking skin lacking the kind of healthy glow we all know and love.
While you may think the solution to dehydrated skin is a good slathering of moisturiser, think again. Of course your regular moisturiser is essential for giving skin a dose of much-needed hydration, however the key is to lock in moisture with a product that goes the extra mile to deliver long-lasting, deep hydration.
This is where a hydrating serum comes in – and it needs to take prime position in your beauty arsenal. Avène’s new Hydrance Optimale Hydrating Serum is specifically formulated to lock in precious dermal moisture thanks to its high concentration of thermal spring water. The serum contains marine polymers that form a 3D network to help the water deeply penetrate the skin, meaning the skincare products that follow work far more effectively. Plus, plant-based glycerin work to further hydrate and nourish skin.
Once applied, the silky smooth, gel-like formula has a soothing and calming effect on skin, leaving it feeling instantly revitalised and relieved.
So where does a hydrating serum fit into your skincare routine? That’s easy! In the morning or evening, after cleansing and patting your face dry, smooth the quick-drying serum over your entire face and follow with your usual moisturiser. The Avène Hydrance Optimale Hydrating Serum serum can even be used alone whenever your skin needs an extra hit of hydration.
Do you have dehydrated skin? Do you need to add a hydrating serum to your skincare routine?