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    Is 'jamsu' the secret to mattifying oily skin?

    10 Sep 2020 2:39 PM | Posted by
    bh's Ruby Cotton's picture
    bh's Ruby Cotton
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    If no amount of finishing powder or primer prep is keeping your base mattified, perhaps it’s time to try ‘jamsu’. In a technique that sounds completely counter-intuitive, this Korean viral beauty hack involves dunking your head into a bucket of cold water in a bid to set your makeup for the day and mattify oily skin. 

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    'Jamsu’ which translates to ‘diving’ or ‘submerging’ is said to leave a flawless, airbrushed finish and promises to carry our makeup through the most humid of summer days.

    So how exactly does it work?

    After applying your base (this includes your primer, foundation and concealer), take a loose baby or talcum powder and dust it across your face until lightly covered.

    After this step, set up a bowl of cold water and submerge your entire face, all the way up to your hairline.

    Once finished, pat your face dry with a towel and apply the rest of your face, including your eyeliner, mascara, and lips. And voila, you have a flawless finish.

    But, be careful… 

    For those with sensitive skin or acne-prone skin, we recommend sticking to your setting sprays or non-comedogenic setting powders. While this method may set your makeup and take away excess shine, it can also compromise the ability for your skin to breathe and lead to clogged pores. To avoid potential congestion it is important to do a thorough double cleanse at the end of the day.

    bh recommends: NYX Professional Makeup Setting Spray 

    Check out a video of ‘jamsu’ in action here.

    Main image credit: @goop

    Have you ever heard of this technique? Will you try it?

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    36 Member Comments

    Sootyhere 23 Jan 2021 9:34 PM

    Thanks for the information. My sensitive skin doesn't suit this.

    lgauci 11 Jan 2021 2:17 PM

    My skin is dry so no I don't think this is for me.

    Jodes71 21 Sep 2020 2:40 PM

    Not for me as I don’t have oily skin

    perthchick 14 Sep 2020 3:26 PM

    Never heard of this.

    Miss_Lee 14 Sep 2020 12:19 PM

    Hmm, bit too odd for me I think!

    Ethelinde 13 Sep 2020 7:46 PM

    I have heard of this but not keen to try it.

    Chrystalage 13 Sep 2020 2:02 PM

    Not relevant to me, I have very dry skin.

    LadyLola 12 Sep 2020 9:55 PM

    Not for me I can tell my sensitive skin wouldnt react well to this process!

    Angage 12 Sep 2020 9:08 PM

    Never heard of this method.I am lucky don't have oily skin.

    Shop A Everyday 12 Sep 2020 4:43 PM

    I don't have baby powder and I wouldn't like perfumed general talc on my face

    Sally10 12 Sep 2020 4:36 PM

    I've never heard of this before! It looks very odd, but it does look good on her...........I think I will stick to my setting spray (less complicated).

    Eskimo82 12 Sep 2020 12:11 PM

    The video looks like it actually works, but I think for me it's probably too much effort. I would try it out once just out of curiosity though.

    sootyblack_14 12 Sep 2020 11:45 AM

    Ummm... NO.... Doesn't make sense...

    Seashells 12 Sep 2020 10:57 AM

    I think I have heard of this technique, but it's not one for me as I have sensitive skin. Shall stick to my setting spray instead.

    Susmat 12 Sep 2020 10:29 AM

    Very weird

    Sootyhere 23 Jan 2021 9:35 PM

    yes, quite unusual.

    Petal 12 Sep 2020 7:37 AM

    I have dry skin so I don't feel the need to try this.

    GeeJ 11 Sep 2020 9:29 PM

    I would be too worried about ruining my makeup to try this.

    Karma Llama 11 Sep 2020 9:11 PM

    Wouldn't this just wash everything off?

    Margi59 11 Sep 2020 8:02 PM

    Never heard of jamsu quite unusual method prefer the Spray setting for foundation.

    clearcrystalwater 11 Sep 2020 3:19 PM

    I haven't heard of it before - I won't be hurrying off to try it though!

    bebeautiful34 11 Sep 2020 2:09 PM

    I saw this years ago and I actually tried it! It was so bizarre but it worked. It felt like I had a mask on my face though and I was worried about clogged pores all day. This may be good for stage makeup

    Ellyloves 11 Sep 2020 1:12 PM

    This looks new

    Geegina 11 Sep 2020 12:02 PM

    How is the end result different to spraying your face?

    Rose_P 11 Sep 2020 9:23 AM

    Bizarre! No thanks! Thankfully I don’t have problems with oily skin.

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